James McNerney and 3M: Making a Good Company Better?

            
 
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Case Details:

Case Code : LDEN047
Case Length : 19 Pages
Period : 2001-2006
Pub Date : 2007
Teaching Note : Available
Organization : 3M Company
Industry : Diversified
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Jim Mcnerney

McNerney, son of Walter McNerney, a professor of health studies, was one of five siblings. He was an all-rounder at school and college, playing baseball and ice hockey as well as achieving academic excellence. McNerney attended Yale University, where he obtained an undergraduate degree in American Studies, and Harvard University, from where he received an MBA...

Changing 3M

When McNerney became the CEO of 3M, he was viewed by many as a change agent. It was generally believed that while 3M was still a good company, it had lost much of its innovativeness. The company's labs were still coming up with new products, but there were no breakthroughs, as most of the products were not relevant to the needs of the market...

Restructuring

Soon after taking over as the CEO, McNerney embarked on a restructuring plan to make 3M nimbler and better equipped to respond to the market. He reshuffled 3M's business portfolio to increase the investments in growth businesses like healthcare, while closing or downsizing old and slower growing businesses like 3M's sandpaper unit. As a part of the restructuring effort, McNerney took the rather controversial step of cutting jobs to control costs and streamline operations...

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

R&D Changes and Market Orientation

3M was a company known for the strength of its R&D, which was also the main factor behind its innovativeness. However, it was widely believed that over the years, the company's R&D had been losing its focus. As 3M grew, the company's approach to R&D became haphazard. Products were invented and then remained in the labs until a use could be found for them. There was little effort made toward identifying the requirements of the market and developing products that would meet these needs. This lack of market orientation was one of the reasons for the company's slowing growth in the later part of the 1900s...

Financial Discipline

McNerney brought in greater financial discipline in 3M's research processes, and diverted resources from unviable projects to those that had commercial potential. In addition, he also made changes in 3M's budget allocations to its different units. Previously, all of 3M's businesses units had received the same budgetary allocation, no matter what their performance or potential. Under McNerney however, departments began to get budgetary allocations based on their growth potential...

The China Focus

Under McNerney, 3M increased its focus on China. The company had entered the Chinese market in 1984, by establishing a sales office in Shanghai. Over the years, it had launched many of its popular products in the country. In the late 1990s and early 2000s, the Chinese economy was booming, which made the country attractive to many foreign companies...

Excerpts Contd...>>

 

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